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    Since 1986, helping individuals open accounts directly on the books of companies that offer direct investment plans (DRIPs). Shares are in your name not street name (the broker's name).


    General Mills Inc. (GIS)

    Featured DRIP company for February 2021

    Recently Featured
    in 2020/2021


    Founded in 1856 and headquartered in Golden Valley, Minnesota, General Mills is a leading global manufacturer and marketer of branded consumer foods, such as ready-to-eat breakfast cereals, refrigerated dough and other baking items, snack foods, ice cream, and yogurt. Its portfolio of well-known brands includes Cheerios, Betty Crocker, Pillsbury, Haagen-Dazs, and Yoplait. Sales outside the U.S. account for just less than one fourth of total sales. General Mills is considered a defensive stock, because it provides constant dividend and stable earnings, regardless of the state of the overall stock market, as a consequence of the constant demand for its products. As a defensive stock, it tends to remain stable during the various phases of the business cycle, and tends to perform better than the broader market during recessions.

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    Here's why we love DRIP stocks

    DRIP Index: MP63
    DRIP Stocks Compared with the Market from index inception, 01/01/1994, through 05/22/2017
      1/1/94   Current % Change
    MP 63 100.00 1208.48 1108.48
    MP 63 Industrials (52) 100.00 1275.58 1175.58
    Dow Jones Industrials 3754.09 20894.83 456.59
    S&P 500 466.45 2394.02 413.24
    NASDAQ Composite 776.80 6133.62 689.60
    Russell 3000 270.13 1417.54 424.76

    The 63 DRIP stocks that made up that index became, in 1999, the original component companies of the MP63 Fund (DRIPX).


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