The $15 Special is * Beam Inc. (BEAM).... (You must log-in as a subscriber to get this price. The non-subscirber reduced-price is $30.)

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The deadline to order based on the "Special" service fee is 02/29/12

Here is a capsule review of our featured stock, and our bimonthly commentary from Executive Editor David Fish.

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Company Information:

Founded in 1904, Beam is a major producer of distilled spirits, including bourbon, whiskey, tequila, scotch, rum, vodka, cognac, and gin, whose brands include Jim Beam, Maker's Mark, Sauza, Canadian Club, Courvoisier, Teacher's, Cruzan, Hornitos, and DeKuyper. It recently acquired Dublin-based Cooley Distillery, entering the fast growing Irish Whiskey category. Last fall, the former Fortune Brands sold its sporting goods unit, spun off its home products subsidiary, and adopted the Beam corporate name. Consensus estimates call for it to earn about $2.34 per share this year and $2.58 in 2013, compared with $2.12 in 2011. The quarterly dividend was recently increased from 19 to 20.5 cents per share.

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Commentary

Back To Basics Companies that focus well on what they do best often make great investments because they've learned to squeeze out unnecessary expense and maximize the efficiency of their operations. Building the value of great brands is also part of the formula, especially when other valuable brand names can be added to the line-up. Much of that can be lost, however, when a company goes overboard becoming an unwieldy conglomerate, but once that situation is corrected, the potential for profits and dividends can be quickly restored. Our featured stock this time is a perfect example of that phenomenon and its rebirth is just getting started.

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